Why SketchUp is the Number One Software for 3D Artists


In the vibrant and ever-evolving world of 3D modelling, one software consistently stands out as a favourite among artists and designers: SketchUp. Known for its intuitive interface, powerful tools, and versatility, SketchUp has cemented its position as the leading choice for 3D artists across various industries. Here’s why SketchUp deserves its reputation as the number one software for 3D artists.

1. User-Friendly Interface

One of the most compelling reasons artists flock to SketchUp is its user-friendly interface. Unlike many other 3D modeling programs that have steep learning curves, SketchUp is designed to be accessible for beginners while still offering advanced features for seasoned professionals. The simplicity of the toolbar, combined with intuitive controls, allows artists to focus more on their creativity rather than grappling with complex software mechanics. If you still find the software complicated then do check out my SketchUp for Beginners course which will take...

Continue Reading...

The Rise of Nostalgia in Cinema


It was an immense privilege for me to be asked to draw up the Iconic Firehouse sets for the new Ghostbusters movie "Frozen Empire". These jobs don't come around all that often and for whatever reason, call it fate call it luck call it karma, I just happened to be in the right place at the right time. You see Ghostbusters for me is the perfect film, released in a golden age of cinema that went on to define the 80's. If you ask anyone to describe the 80's I guarantee that they'll say Back to the Future, Karate Kid and Ghostbusters. So it's safe to say I certainly went into this job with a great weight of expectation, trepidation and nervousness. As a massive Ghostbusters fan I wanted to get all the details right not just for the fans but for myself.

The biggest compliment of my career so far was when Bill Murray and Dan Aykroyd came to see the set just before we shot it and were blown away by the scale and the attention to...

Continue Reading...

The Rise of AI in 3D Design: A Blessing and a Curse for Traditional Artists

ai Jan 11, 2024

The evolution of Artificial Intelligence (AI) in 3D design programs has undeniably revolutionised the creative landscape. While these advancements bring forth a myriad of benefits, there is an emerging concern for traditional artists who fear that the integration of AI may pose a threat to their craft. In this blog post, we will explore the transformative impact of AI in 3D design and delve into the potential challenges it poses to traditional artists.

The Blessings of AI in 3D Design

AI's influence on 3D design is marked by its ability to streamline workflows, enhance creativity, and produce more realistic renderings. Automated design generation, a feature powered by AI can expedite the design process by exploring numerous iterations based on user-defined constraints. This not only saves time but also introduces innovative solutions that may have been overlooked in traditional manual workflows. 

Moreover, AI-driven rendering has elevated the visual appeal of 3D designs by...

Continue Reading...

Whitelock Design Launches into 2024

Uncategorized Dec 14, 2023


Never before have I written a blog for anything so welcome to you all as we take this journey together. 

Continue Reading...

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.